Sephora

Sephora opened its first United States store in New York City in 1998. Its North American headquarters is located in San Francisco, with corporate offices in New York City and Montréal. Featuring more than 100 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, color, and haircare. Sephora is owned by Louis Vuitton and Moet Hennessy LVMH as of 1997. Artist like Miley Cyrus and Kim Kardashian etc. has exposed to the world the verity of makeup Sephora has to offer. As each season comes up new products come in. Such as the vivid colors for summer time or the natural colors for fall. They introduce new brands, like NARS, CLIQUINE, BareMinerals etc. They use any source of media to let people know there verity of products they sell:

Facebook: https://www.facebook.com/Sephora

 Pinterest: http://www.pinterest.com/sephora/

 Instagram: http://instagram.com/sephora

YouTube: http://www.youtube.com/user/sephora 

And of course there own website : http://www.sephora.com/?om_mmc=ppc-GG&mkwid=sirSZOzww&pcrid=47736332297&pdv=c&site=us_search&country_switch=us&lang=en

They offer a rewards club which consists of 3 levels depending how much you buy. Each club has different benefits that allows you to get a special treatment. Sephora has special deals, such as online coupons, free samples weekly specials, beauty tips and free shipping. During the online orders and mobile app, they allow majors credit cards, gift card, and the reward card. In the marketing department Lindays Chastain is the chief marketing/Digital officer. She deals with major projects such runways and anything to make the company look good.